Homeline re-brand
A re-fresh for an independent mortgage broker who like to say ‘yes’!
Sorting out a mortgage can be complicated which is why the team at Homeline Mortgages like to take the stress out of the process.
Homeline’s team of mortgage and protection advisers offer friendly, professional, unbiased advice and provide you with clear, transparent information to help you make important financial decisions. They give expert advice AND handle the entire application process on your behalf. Where necessary they also liaise with estate agents or solicitors to help the home buying process go as smoothly as possible.
Brand Identity
Print Collateral
Digital Design
Advertising
The brief
We had been working with Homeline for several years before they decided to re-brand. The business was moving offices so perfect timing for a brand refresh. The brief was to modernise their logo, not making a complete departure by still retaining a house shape of some kind and keeping the eye-catching yellow.
Our thinking
The updated logo celebrated Homeline’s strapline of ‘home is where the heart is’ with the heart in the centre whilst the house protects and embraces.
Whilst Homeline are experts in their field, they pride themselves on being friendly and approachable, we created a consistent language outlining this through the imagery and graphics across all touch points.
Scroll to view Homeline’s home page design below ↘
Delivering Success
The new refined identity sets Homeline apart from its competitors, and can now be seen as a modern, high quality, friendly mortgage and protection service.
Scope of work so far includes a branded suite of stationery, exterior and interior signage along with printed marketing assets and roller banners that Homeline can use at local events. We regularly design traditional print advertising to help voice the new brand within its market place and have designed a new web presence alongside Homeline’s programming team advising them and ensuring consistency with the branding. Having a distinct visual language means marketing campaigns and communications ensure Homeline become a recognisable and trustworthy brand.