Mix Global re-brand
Adding flair to the London-based events and mixology company.
MIX Global have extensive experience executing luxury events across a broad range of sectors. Established in both mixology and flair, MIX Global grew to be one of the most highly respected cocktail bar operators in the country, before diversifying into 3 specialised sectors internationally: Hospitality, Events and Consultancy. They work with clients such as Bacardi, Grey Goose, Bombay Sapphire, Wimbledon, Virgin Atlantic, Keith Prowse and Harvey Nichols.
Logo
Branding
Print
Digital Design
Clothing
The brief
The initial task was to tweak their existing logo and bring all their assets up to scratch adding more fun and flair.
Our thinking
We tweaked the original logo into a design that was more consistent and considered in its appearance, whilst changing the sub-typefaces and adding red into the mix of brand colouring. For the subsequent pieces of work to follow we added more flair and fun into the designs, reflecting the nature of the business, but always ensuring finesse by using high quality finishes.
Delivering results
Subsequent to tweaking the original logo we designed a digital brochure, clothing for staff at events and new business cards.
MIX Global's directors wanted high quality, original cards to leave at their events, so we created a set of luxury triplex business cards using the company brand colours of white, black and red. To out-weigh the stock spend, we digitally printed the cards to keep costs to a sensible level. For a cost-effective spot UV finish to the logo on the back of the cards, we had the cards printed in black and hit 8 times onto black colorplan therefore giving the illusion of a varnish on card.
We regularly work with MIX Global designing feedback documents, proposal documents, menus and small batch bottle labels and will be re-designing their website in 2023.
