Baggette & Company
Brand evolution of one of the leaders in private wealth management.
The Client
When it comes to making your money and investments work for you, you need a relationship you can trust. Baggette & Company Wealth Management invest time in understanding your financial goals, helping you plan towards a financially secure future.
The Brief
Baggette & Company came to us to modernise their long-standing logo and printed assets. We were also asked to create a logo and branded material for two new sister companies, Baggette Asset Management, who would manage their clientele with larger investments and Mazarin a completely new investment fund.
Our Thinking
Wealth management isn't just about facts and figures, percentages and forecasts, it's about people's day to day lives and knowing you can trust Baggette & Company to manage your wealth. After all considered investing allows those people to achieve their life goals.The updated brand celebrated people’s day-to-day lives along with their hopes and dreams; Baggette & Company would be there to manage your investments.We created a set of group logos that spoke a similar language in terms of feel, but would set apart from each other with the simple use of colour and different printing process for each business according to its client base and hierarchy.
Delivering Results
The new refined identity sets Baggette & Company apart from its competitors and can now be seen as a modern, high quality wealth management service. This in turn makes them more attractive to both new clients looking to invest for the first time, and long-standing investors wanting a more proactive service.Scope of work so far includes a branded suite of stationery along with printed marketing assets and exhibition stands that Baggette & Company use at local events, we are regularly involved with traditional print advertising to help voice the new brand within its market place. Having their own distinct visual language means marketing campaigns and communications ensure Baggette & Company become a recognisable and trustworthy brand.